Conscious business is not just a new game. It is the whole new game. Here is a conversation with Paul Dunn from B1G1 talking about conscious business. Conscious businesses are 10 to 20 times more profitable than a purely profit driven business.
There has been a shift that impacts every single business in how we market, how we sell, and how we employ. Unless we are truly different in every way inside and out people will leave. They will go where they can do work that matters and support businesses that are doing something special.
Conscious Business brings Purpose, People and Profit together. Purpose and People before Profit.