Business Growth Strategies
Accelerated Sustainable Growth
Improve Profit. Strengthen Cash. Build Business Value.
For established business owners who know there is more potential in the business than the headline numbers are showing.
I work alongside the owner to get underneath what is really happening, identify the few issues that matter most, and determine what deserves attention first.
Strategic Growth Partner for Established Business Owners
A short conversation to determine whether there is a genuine fit and whether I believe I can add value.
The problem
As the business grows, it gets harder to see what really matters.
Growth brings more customers, more people, more products, more decisions and more complexity.
The headline numbers may still look healthy while margins are being eroded, cash is being absorbed, management gaps are appearing or too much remains dependent on the owner.
The constraint that held the business back at one stage may not be the constraint holding it back now.
The challenge is seeing what is really happening underneath the business — and knowing what deserves attention first.
The three commercial lenses
Profit. Cash. Business Value.
These are not separate problems. They are three ways of looking at the economics of the same business.
Profit
Where are margins being created or lost? Which customers, products, services or activities are genuinely profitable? What is suppressing earnings?
Cash
Where is cash being tied up? What is happening in working capital, debtors, inventory, WIP, purchasing, payment terms and the cash conversion cycle?
Business Value
How transferable and resilient is the business? Where is value being suppressed by owner dependency, management capability, concentration, risk, weak systems or the business model itself?
What I actually do
See the whole picture. Then decide what matters first.
Most established business owners do not suffer from a shortage of things they could work on.
The harder question is:
Which issue will make the greatest difference now?
I work across the business to understand what is really happening, identify the two or three commercial issues that matter most, and determine the highest-value priority to address first.
That could take us into pricing, margins, working capital, sales, operations, management capability, owner dependency, business model, risk or buyer-readiness.
Diagnose broadly. Prioritise narrowly.
How we work together
A simple starting point. No predetermined program.
1. 15-Minute Strategic Fit Call
A short conversation to understand what you are trying to achieve, what may be getting in the way, and whether there is a genuine fit.
There is no assumption that we will work together.
2. Focused Strategic Consult
Where I believe I can genuinely add value, the next step may be a focused paid strategic consult to get underneath the business, identify the key issues and determine what deserves attention first.
3. Decide what happens next
Sometimes the consult is all that is needed.
Sometimes another discrete strategic consult makes sense.
Occasionally, where the owner, business, opportunity and fit are exceptional, the relationship may develop into a longer-term Strategic Growth Partnership.
My role versus your existing advisers
A different role alongside your existing advisers.
Most established business owners already have accountants, lawyers, managers and other specialists.
I don’t replace them.
Their role is usually to bring deep expertise to a particular part of your business.
My role is to sit alongside you as the owner, keep the whole commercial picture in view, and help determine what needs to happen next.
Where specialist expertise is required, we bring the appropriate people into the conversation.
Who this is for
Best suited to established business owners.
This work is generally a good fit where the business is fundamentally sound, has meaningful scale and complexity, and the owner believes there is more profit, cash or business value available than they are currently capturing.
The best relationships are with owners who are commercially minded, candid about what is happening, open to having assumptions challenged and willing to act when the evidence points to a better course.
This is not designed for startups, micro businesses, businesses in acute financial distress, or owners looking for weekly coaching or a fractional executive.
Experience Across the Whole Business.
Rod Fraser | Strategic Growth Partner
I have spent nearly five decades in business, working with owners across strategy, growth, profitability, cash, business models, sales, people, acquisitions and business value.
That experience has taught me that the answer is rarely another generic framework or a longer list of things to do.
It is about understanding the business properly, seeing what others may not be seeing, and getting very clear about what needs to happen first.
There may be more profit, cash and value in your business than the headline numbers are showing.
A 15-Minute Strategic Fit Call is a simple place to start.
We will briefly discuss where the business is now, where you want it to get to, and whether I believe I can genuinely add value.
Learn About the Strategic Consult